Diverxu Central Marketing Filming
Pre-Production
I researched Diverxu and Central Market, selecting visual references to plan the shoot and schedule. I prepared equipment settings, like ISO adjustments for low light and proper white balance for varied lighting.
Filming
With limited time, I communicated closely with the client, using long shots for the venue and close-ups for products, adding pans for dynamic movement. This ensured a smooth flow from exterior to interior shots.
Video Editing
I selected the best footage, crafting a visual story with cutaways and synchronized edits to music, keeping engagement high.
Color Grading
I balanced exposure, adjusted white balance, and enhanced the natural tones to create a warm, lifestyle-focused feel with soft highlights and rich colors for the products.